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The State of Customer Experience for B2C/Retail in 2018

Dive deep into the current state and future of customer experience for retail companies.

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About The Webinar

While 82% of US companies report that they are customer centric, only 18% of US customers agree. Meeting these expectations and needs requires a lot of work: time, money, effort, and resources, but in 2018, it’s more crucial than ever for companies to close that gap.

In this webinar, Brian Cantor, Managing Editor and Director and Principal Analyst for Customer Management at CCW Digital, will share the findings from the January 2018 Retail CX report that reveals insights into the current state and future of customer experience. Joining Brian will be Alon Waks, VP of Marketing at Kustomer, who will share the steps that retail companies can take to provide better customer experiences in 2018.

You'll Learn

The top customer experience imperatives of 2018

How automation will impact the retail experience

How to leverage proactive engagement

Why omnichannel is more important than ever

Alon has built and scaled many marketing organizations in the customer experience space. As VP of Marketing at 8x8 and LivePerson, he built, led and scaled global marketing, including demand, content, product and Go-to-market. Alon spent many years at Avaya in diverse lead roles for product, marketing and contact center GTM.

Alon Waks, VP of Marketing

Kustomer

Register for the Webinar
Date: Wednesday, January 31, 2018
Time:  2pm ET  /  11am PT / 6pm GMT
Duration: 1 Hour
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Presenters

Brian Cantor, Principal Analyst

Customer Management Practice

Brian Cantor is the principal analyst for the IQPC Customer Management Practice. In his role, Brian leads all customer experience, contact center, technology and employee engagement research initiatives. Citing this proprietary research, Brian authors CMP’s executive and special report series.

Brian additionally serves as managing editor and director for CCW Digital, which is the largest web publication and community for customer experience professionals. CCW Digital’s articles, commentaries, infographics, executive interviews, webinars and online events reach a community of over 170,000.

A passionate advocate for customer centricity, Brian regularly speaks on major CX conference agendas. He also advises organizations on customer experience and business development strategies.

Get a copy of the January 2018 Retail CX report

Know the #1 customer experience "trap" all retailers need to avoid.

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